InPrime – Using AI Agents to Motivate and Multiply Field Sales Performance
About the Brand
InPrime is a fast-growing NBFC in India focused on informal prime sector lending—small business loans for shop owners and micro-entrepreneurs across Tier-2 and Tier-3 cities. Their 200-member field sales force is the backbone of the business, responsible for on-ground acquisition and loan disbursal.
However, InPrime faced a critical challenge common across NBFCs: how to motivate a distributed, diverse sales team where performance varies widely. They wanted to raise the bar on sales activities and outcomes—ensuring every field officer was not just working harder, but working smarter toward business goals.
At the same time, existing sales platforms and CRM tools did not support dynamic incentives or personalized engagement, leaving teams dependent on static Excel-based systems.
InPrime's leadership wanted to create the equivalent of a personal sales trainer for every field staff—one that could guide, nudge, and align personal incentives with organizational outcomes in real time.
This is where Niti AI's background came in—our founders had built similar intelligent nudging systems at Uber, driving daily, weekly, and monthly performance improvements among drivers. We applied the same behavioral intelligence layer to InPrime's sales force.
Challenge
InPrime's sales incentive and engagement systems were entirely manual and static, creating multiple friction points:
No Dynamic Incentives — Existing platforms couldn't adapt bonuses or targets based on real-time performance.
Lack of Visibility — Field staff didn't know how close they were to their next reward slab or what actions would help them get there.
Low Motivation — Without personalized nudges or contextual communication, field staff lost momentum mid-month.
Fragmented Communication — There was no real-time channel to guide or inspire the team.
Performance Inconsistency — A large portion of staff consistently missed monthly targets, directly impacting loan disbursal growth.
Solution
We deployed AI Agents for Field Sales Engagement, integrating seamlessly with InPrime's LOS, LMS, and CRM systems within a week. The system created a real-time performance feedback loop—combining behavioral nudges, dynamic incentives, and personalized insights to motivate every sales staff.
Key components of the solution:
WhatsApp-based Nudges — Daily updates on quota progress, contextual tips, and reminders to stay on track
Dynamic Incentive Simulations — Staff could visualize in real time what actions would move them closer to their next incentive
Personalized Insights — AI analyzed performance patterns and suggested tailored next steps for underperformers
Smart Manager Dashboards — Real-time visibility for managers across cohorts, highlighting performance trends and coaching opportunities
Results
Within two months of deployment, InPrime observed:
- 25% increase in high-quality loan disbursals per month
- Improved motivation and quota consistency across the sales force
- Better visibility into field performance, enabling data-driven coaching
- Higher alignment between individual and business incentives, improving ROI per field staff
Aha Moment
Field staff described the experience as having a "senior mentor in their pocket"—one that didn't just track performance but actively advised them on what to do next. The personalized, data-driven feedback loop created a sense of ownership and motivation that static systems never could.
Key Takeaway
For NBFCs like InPrime, AI-driven dynamism in incentives, engagement, and behavioral nudging is redefining sales performance. Static spreadsheets can't motivate dynamic people—but AI agents can, creating personalized, scalable, and ROI-positive sales motivation systems.