Niti

Case Study

ArthaOne

ArthaOne created a fintech super app with LoopX. LoopX enabled hyper-personalization, ultra-low CAC, etc. cutting costs and time by 90%.

AI

AI for Product Design and Optimization

AI revolutionizes product design and optimization for PMs in 2025, boosting creativity, efficiency, and precision—empowering faster, smarter innovation with a few caveats to navigate.

Product Management

AI Applications in Idea Generation

AI tools like Grok 3 and BrightBid transform idea generation for PMs, sparking creativity and validating concepts.

Product Management

Cracking Factor Analysis

Factor Analysis is a stats tool that shrinks lots of variables into a few hidden factors, revealing patterns—like how price and quality might tie into “satisfaction”—to simplify data and guide decisions.

Product Management

Understanding Kano Analysis

Kano Analysis categorizes customer needs into Must-Be, Performance, and Excitement features. Apple’s iPhone success shows its power—touchscreens (Must-Be), better cameras (Performance), and Face ID (Delighter).

AI

How AI is Revolutionizing Product Management

AI is transforming product management with smarter insights, faster development, and personalization. PMs must adapt, upskill, and balance ethics to thrive in this game-changing era!

AI

Can MCP Become the DNS of Agentic AI?

MCP, an open-source protocol, aims to standardize AI agent integrations with services, boosting discovery and maintenance. But will it become the DNS of agentic AI? Adoption’s the key—time will tell!

UI/UX

UX for Wearable Gadgets

Wearable UX evolved from step counters to smart ecosystems, tackling tiny screens, battery life, and privacy. Future trends like AI personalization, AR, and invisible tech aim for seamless, human-centric design.

UI/UX

Feedback Systems in UI/UX

Feedback systems in UI/UX use visual/haptic cues (e.g., ripples, vibrations) to confirm actions, enhancing clarity and engagement. Like micro-interactions, they pair with morphed designs, like a neumorphic toggle, to make digital feel real and intuitive.

UI/UX

Micro-interactions

Micro-interactions are subtle design details—like button color changes or typing indicators—that enhance UX by providing feedback, reducing cognitive load, and adding delight, shaping intuitive digital experiences.

Product Development

SDLC (Software Development Life Cycle)

The SDLC (Software Development Life Cycle) is a structured process for building web/mobile apps, from planning to maintenance. It ensures quality, efficiency, and collaboration, using models like Waterfall or Agile to guide development.

Product Development

Prototyping

Prototyping is creating early models to test ideas and refine designs before coding. Using tools like Figma, it boosts feedback, team alignment, and efficiency, turning concepts into tangible, user-focused solutions.

Product Development

Understanding the Postman API

The Postman API platform simplifies API design, testing, and collaboration for developers. For product managers, it speeds prototyping, boosts team alignment, and ensures customer-friendly APIs, bridging vision and execution without coding expertise.

Product Development

No-Code Development

No-code development lets anyone build mobile/web apps using drag-and-drop tools, no coding needed. Platforms like Bubble and Adalo offer templates and integrations, speeding up creation. It’s accessible but limited for complex apps, reshaping who can innovate.

UI/UX

UX Experiments That Changed the World

Seven UI/UX innovations—like the "Like" button, Pull-to-Refresh, and Hashtag—transformed digital interaction. From FriendFeed to Apple, these features, refined by tech giants, shape behavior globally.

UI/UX

Hashtag

The Hashtag, proposed by Chris Messina for Twitter in 2007, became a global tool for organizing content. Adopted by Twitter in 2009, it spread to Instagram and beyond, shaping social media and culture.

UI/UX

Double-Click to Zoom

Double-Click to Zoom, pioneered by Tim Taylor at Xerox PARC in the 1980s, was refined by Google Maps in 2005 under Lars and Jens Rasmussen. It simplified digital navigation, influencing maps and beyond.

UI/UX

Swipe to Unlock

Swipe to Unlock, made phone access intuitive. Its influence spread to app navigation, shaping touch-based UX despite patent challenges.

UI/UX

Hamburger Menu

The Hamburger Menu, designed by Norm Cox in 1981 for Xerox’s Star, became a mobile navigation staple in the 2000s via Apple and Google. It saves space but sparks debate over discoverability in UX design.

UI/UX

Infinite Scroll

Infinite Scroll, invented by Aza Raskin in 2006 at Humanized, revolutionized content consumption by eliminating pagination. Popularized by Instagram and others, it boosts engagement but is criticized for addictiveness.

UI/UX

Pull-to-Refresh

"Pull-to-Refresh," revolutionized mobile UX with a simple swipe-down gesture to update content. Adopted by Twitter and beyond, it became a universal, intuitive standard, enhancing real-time interaction and setting a lasting benchmark for design simplicity.

Product Development

Like

The "Like" button, born at FriendFeed in 2007 and popularized by Facebook in 2009, revolutionized social media by boosting engagement and shaping algorithms, turning passive users into active digital participants.

User Engagement

Bounce Rate

Mobile app bounce rate: users leaving after one screen or action. High rates signal onboarding, tech, content, or UI/UX issues. Analyze user behavior, optimize onboarding, improve performance, and refine UI/UX. Use analytics and reviews for data-driven improvement.

UI/UX

Unpacking Dark UX Patterns in Fintechs

A neo-bank's aggressive payment reminders, escalating to third-party collectors, reveal potential dark UX patterns. Ethical concerns rise from customer support to fear-based tactics. Fintech PMs should prioritize ethical practices, transparency, and user-centric incentives.

Hyper-Personalization

Decoding Swiggy's "Fasting Mode": A Product Manager's Perspective on Hyper-Personalization

Swiggy's recent introduction of "Fasting Mode", offers a compelling case study in how cultural sensitivity & hyper-personalization can converge to drive business goals.