Niti

What Are Reward Credits? Types, Examples, and How Do They Work

Brands today are under pressure to not just acquire customers, but to retain them and maximize their lifetime value (LTV). One proven way to do this is through reward credits — a modern twist on traditional loyalty programs. Unlike discounts that end with a single purchase, reward credits give shoppers an

6 Common Mistakes Shopify Brands Make (And How to Fix Them)

Launching your brand on Shopify is easy. Growing one into a profitable D2C brand? That’s where most brands stumble. Many stores unknowingly make mistakes that drain revenue and frustrate customers. Here are the 6 most common Shopify mistakes and how to fix them. 1. Ignoring Mobile OptimizationOver 70% of

Embracing Trust in AI: The Foundation for Successful Adoption in 2025

In 2025, artificial intelligence is no longer a futuristic ambition — it’s embedded in the everyday operations of enterprises, governments, and individuals. From generative AI creating marketing campaigns to predictive models shaping healthcare outcomes, AI is transforming industries at an unprecedented pace. Yet, amid this wave of innovation, one truth

Depth Over Breadth: How a SKU Audit Can Save Your Margins

Introduction Most D2C founders think growth comes from adding more products to their catalog. More choice, more sales — right? Wrong. In reality, too much assortment silently erodes profit. The hidden truth? For most brands, 20% of SKUs drive 80% of revenue. The rest lock up capital, eat storage space, and

The Silent Killer of D2C: Discount Addiction

In the race to win customers, many direct-to-consumer (D2C) brands reach for the fastest lever they know: discounts. And on the surface, it works. Slashing prices creates urgency, drives traffic, and boosts sales — at least temporarily. But behind the scenes, heavy discounting erodes margins, trains customers to devalue your products,

The Shift from CAC Optimization to LTV Acceleration

For years, growth marketing has been driven by a simple equation: Customer Acquisition Cost (CAC). It told us what it costs to buy attention. But in today’s landscape, that’s no longer enough. CAC alone doesn’t build durable businesses. The real power lies in Lifetime Value (LTV) — because

Why Retention-First Thinking Is the Key to D2C Success in 2025

Introduction For direct-to-consumer (D2C) businesses, retaining existing customers is just as crucial—if not more—than acquiring new ones. With rising customer acquisition costs and growing competition, the brands that win in today’s landscape are the ones that stop treating retention like an afterthought. In this blog, we’ll

The Art of Keeping: Why Retention Trumps Acquisition

Success isn't just about reaching the summit—it's about staying there. History is littered with cautionary tales of those who achieved greatness only to watch it crumble. Consider these striking examples: Napoleon Bonaparte built an empire spanning from Spain to Poland, commanding the loyalty of millions.

Niti AI vs. Lovable: Choosing the Right Growth Partner

Explore the unique strengths of Niti AI and Lovable to enhance your business growth. Learn how Niti AI drives in-product engagement with AI, while Lovable simplifies no-code UI editing.

Product Management

The AI Revolution in Product Management: Seismic Shifts from 2023 to 2025

Discover the AI advancements (predictive, GenAI, ethics) that reshaped product management from 2023-2025. How PMs adapted & skills relevant today.

UI/UX

Emotional Design: Crafting Products That Connect with Users

Craft delightful user experiences! Emotional design in UI/UX builds connections beyond usability. Learn to evoke joy, trust, and engagement.

AI

Understanding User Behavior: The AI Revolution in Behavioral Analysis

AI is transforming user behavior analysis by revealing hidden patterns, predicting future actions & proactive product development for hyper-personalized experiences.

Product Management

Demystifying AI for Product Managers: Your Toolkit for Innovation

In today's fast-paced tech landscape, artificial intelligence has evolved from a futuristic concept to a critical competitive advantage. Product managers who harness AI's power can deliver more value, make better decisions, and solve user problems in groundbreaking ways. This guide cuts through the complexity to focus

AI

DreamActor-M1: When a Face Becomes a Commodity

DreamActor-M1 creates stunning AI video from images. Imagine: Bella Hadid acting without acting. This tech redefines film. No more scheduling conflicts. Will Smith in two movies? Reality just shifted.

AI

Ghibli Renaissance: AI, Art, and the Future of Storytelling

Explore how AI art generation, inspired by Studio Ghibli, can expand its reach and create a new era of storytelling. Discover why Ghibli's magic goes beyond its art style.

AI

Is Jevons' Paradox the Reason for the Next Billion Developers?

Explore if Jevons' Paradox will drive the rise of a billion developers. Analyze AI's role in coding efficiency, and the future of software development skills.

UI/UX

Beyond Trends: Why Taste Defines Timeless Design

Explore how taste, not trends, drives timeless design. Jony Ive’s “less, but better” ethos to AI’s limits, learn why refining with purpose creates effortless, enduring UI/UX.

UI/UX

How Customer Proximity Shapes Great Products

Real products stem from real user understanding. Ditch assumptions, embrace empathy. This builds intuitive, delightful products, fostering loyalty in a crowded market.

Design Principles

CRAP Principles That Make Design Click

Design Principle: CRAP (Contrast, Repetition, Alignment, Proximity). These principles transform chaotic interfaces into intuitive experiences, guiding users effortlessly.

Product Development

User Testing: Your Product's North Star

User testing reveals real user behavior, crucial for product success. It validates decisions, fixes usability, and boosts satisfaction. This article explores why and how to prioritize user feedback, shaping a winning product journey.

AI

Generative AI Applications

Hey, Product Managers! Generative AI is your 2025 superpower—sparking ideas, crafting designs, and personalizing products. Discover how it’s revolutionizing PM with killer apps and real wins!

AI

Frontier Models

Frontier models offer unprecedented AI capabilities, impacting product personalization, content creation, and UX. These models drive innovation, requiring continuous learning and responsible implementation.

Product Management

Decoding the AI Buzz

AI's impact on product management is massive. Leverage tools like GPT-4, SageMaker. Prioritize data, ethics, and user-centricity. AI enables personalization, automation, and data-driven decisions, shaping the future of product development.

Case Study

Jagran New Media

Jagran New Media used LoopX to build a content-to-commerce platform, integrating ads and e-commerce. LoopX enabled personalization, A/B testing, and data insights, maximizing revenue and user engagement.

Case Study

Hitha Agri Fintech

Hitha Agri Fintech used LoopX to build a farmer PFM, enabling self-service onboarding, compliant data sharing, and tailored products. LoopX cut costs and TAT, empowering farmers with efficient financial tools.